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- Marketing Your Retail Store in the Internet Age - WhizBang! Retail Training
- Redesigning retail and consumer market businesses for the digital age
Promotion is where the Internet really comes into its own. Search-engine optimization SEO is a must-have for all online businesses and pay-per-click PPC advertising is also a very cost-effective tool.
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And of course social media and email are great ways to get your products known. However, keep abreast of the latest social network trends. Tapping into this huge resource can be as dangerous as it is rewarding, and the trick is to let the network members promote your products for you. By all means create profiles in all relevant social media resources, and become involved in their activities engaging in groups, adding friends, commenting, etc.
It has been shown that that promotional content with price information, whether text ads, banners or anything else, has a higher response and conversion rate. And since price is usually the defining criterion when customers browse for products you will do yourself no favors by hiding it.
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In this context, Place means positioning in the major search engines. Most online businesses actively invest in SEO, either in-house or outsourced, and this is probably the single most important factor when it comes to planning your B2C marketing strategy. Promotion through advertising display, using media advertising and banners as promotional material can also be extremely effective if they are properly prepared and implemented.
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So, a lot of the old marketing concepts are still alive and well in the Internet age. But there are also a number of innovations that have indeed changed the landscape for eMarketers. Over the past few years, companies such as Google, Yahoo, and Microsoft have revolutionized the online advertising market, offering services for local advertising and communications for small and medium business.
Return on investment has increased while costs became lower. This type of marketing has become the basis of modern capitalism, allowing anyone who has an idea, product or service to reach a global audience, regardless of how specialized their market it. Another new element in eMarketing is Big Data — the ability to collect, analyse and act on enormous amounts of customer and product information.
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Global reach, disruptive new purchasing options and changing customer expectations are defining the evolution of modern retail and consumer markets. How does your B2B or B2C sales company stack up? New challenges, new opportunities. We know retail. We can guide you toward becoming a smarter, more responsive, future-proof, flexible business.
Marketing Your Retail Store in the Internet Age - WhizBang! Retail Training
Strategic advice backed by experience Ready to take the leap into e-commerce — or simply test the waters? Analyzing the impacts of e-commerce on your business, keeping in mind that the relationship between consumer markets and retail is growing ever-closer. Determining the impacts of innovations such as beacons, IoT, predictive analytics, robots and more on your business activities. Why choose delaware We work with you to help you identify the most appropriate tools , applications and solutions for your business model.
Our experienced retail team is composed of specialists in logistics, marketing, finance and reporting. We take an agile approach to projects and collaborate closely with your team to ensure the most impactful results.
Redesigning retail and consumer market businesses for the digital age
Related content Smart warehouse The robots are coming. Global trade The compliance burden is clearly shifting onto businesses. Beacons Beacons are simple devices, but combined with the right software, they open up a world of opportunities.